• iPhone Tops JD Power Consumer Satisfaction Survey... Again

    Once again, Apple has ranked atop the JD Power consumer satisfaction survey - a position it's grown comfprtable with over the past decade.

    For the ninth consecutive study, Apple ranks highest among manufacturers of smartphones in customer satisfaction.
    Apple achieves a score of 855 [out of a possible 1000 points] and performs particularly well in physical design and ease of operation. Smartphone satisfaction is measured by several key factors. In order of importance, they are performance, physical design, features, and ease of operation.

    Following Apple on the hot list are Nokia, Samsung, and Motorola, each of which scored 793, 792 and 790, respectively.

    "As the capabilities of wireless phones and their applications continue to expand, and as customers grow more reliant on their device, handset manufacturers have an opportunity to further shape the customer experience and impact satisfaction with better integration of services and more communication options, such as video chat," says Kirk Parsons, senior director of telecommunications services at J.D. Power and Associates.

    "It is important, however, that manufacturers meet the expectations of those customers who take advantage of such offers by ensuring the features are intuitive and, ultimately, rewarding to them," Parsons adds. "Providing an easy-to-use, yet powerful operating system with the ability to customize applications to suit individual needs is essential to providing a high-quality and rewarding wireless experience."

    Source: JD Power
    This article was originally published in forum thread: iPhone Tops JD Power Customer Satisfaction Survey... Again started by Michael Essany View original post
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