• Stock Drop Aside, Apple Still World's 'Most Valuable Brand'



    Notwithstanding the beating Apple has endured on Wall Street over the last eight months, there has been virtually no impact on the perceived value of the Apple brand.

    In fact, it's never been stronger.

    Besting fellow brand heavyweights like Coca-Cola and McDonalds, Apple once again received top honors as the world's most valuable brand, according to BrandZ.

    This year’s BrandZ ranking of the top 100 valuable global brands sees Apple maintain its reign at number one and the value of the top brands grow by 7 per cent to $2.6 trillion.
    The world's top ten most valuable brands are as follows:


    1. Apple
    2. Google
    3. IBM
    4. McDonalds
    5. Coca-Cola
    6. AT&T
    7. Microsoft
    8. Marlboro
    9. Visa
    10. China Mobile


    “Its brand value only increased by 1 per cent this year," BrandZ director Peter Walshe says of Apple, "but it still holds the record for the most valuable brand. And it leads by a long way. The next brand in the ranking, Google, is worth $113.7bn [reversing a 3 per cent decline last year to a 5 per cent gain] so Apple is $71.4bn ahead - nearly the value of Coca-Cola, which just shows how strong, powerful and meaningful that brand is.”

    Source: MarketingWeek
    This article was originally published in forum thread: Stock Drop Aside, Apple Still World's 'Most Valuable Brand' started by Michael Essany View original post
    Comments 4 Comments
    1. ahayes's Avatar
      ahayes -
      Apple is powered more so by intelligent and informed investors and not by the gamblers that other companies are saddled with. As an Enterprise Apple doesn't allow fan-boys, irate bloggers, or misinformed consumers run their organization; they run it from the top down. Does this mean that they won't make mistakes? No. They are bettered suited to deal with the occasional misstep than an HTC, BB, Windows Phone of any sort, etc.
      Anyone with half a brain should have seen the storm coming with Apple. When you get that big and successful and have a shift at the top (RIP Mr. Jobs) your org is bound to experience some growing pains. The fan-boys, bloggers, media outlets, and consumers alike love a good story. One filled with controversy, doubt, scandle, and yes, even failure. Apple provides all of it in one neat little package.
      Look at the list. Where is Samsung? Where is HTC? Where is Microsoft in comparison to Apple?
      If Apple committed listening to the jailbreak community they'd have the most hated device within a year. Sure, it'll look and feel good to the people who want to hack videos, download free music, and watch ESPN on their phone but they'd instantly lose all credibility with Corporate America. (Which consequently was their goal all along) Have of the stuff that people are ******** about on the iPhone isn't even used 60% of the time. But the media outlets will continue to write about Apples supposed demise because a new phone is outselling their old phone. Then when the new A5s or A6 arrives they'll be on their knees chicken heading all over again.
    1. Ambi_Valence's Avatar
      Ambi_Valence -
      What I find odd is that MicroSoft which is ubiquitous in business, home and schools is 7th.
    1. Christophxr's Avatar
      Christophxr -
      Quote Originally Posted by ahayes View Post
      Apple is powered more so by intelligent and informed investors and not by the gamblers that other companies are saddled with. As an Enterprise Apple doesn't allow fan-boys, irate bloggers, or misinformed consumers run their organization; they run it from the top down. Does this mean that they won't make mistakes? No. They are bettered suited to deal with the occasional misstep than an HTC, BB, Windows Phone of any sort, etc.
      Anyone with half a brain should have seen the storm coming with Apple. When you get that big and successful and have a shift at the top (RIP Mr. Jobs) your org is bound to experience some growing pains. The fan-boys, bloggers, media outlets, and consumers alike love a good story. One filled with controversy, doubt, scandle, and yes, even failure. Apple provides all of it in one neat little package.
      Look at the list. Where is Samsung? Where is HTC? Where is Microsoft in comparison to Apple?
      If Apple committed listening to the jailbreak community they'd have the most hated device within a year. Sure, it'll look and feel good to the people who want to hack videos, download free music, and watch ESPN on their phone but they'd instantly lose all credibility with Corporate America. (Which consequently was their goal all along) Have of the stuff that people are ******** about on the iPhone isn't even used 60% of the time. But the media outlets will continue to write about Apples supposed demise because a new phone is outselling their old phone. Then when the new A5s or A6 arrives they'll be on their knees chicken heading all over again.
      ^
      ||
    1. zeppy's Avatar
      zeppy -
      Quote Originally Posted by ahayes View Post
      Apple is powered more so by intelligent and informed investors and not by the gamblers that other companies are saddled with. As an Enterprise Apple doesn't allow fan-boys, irate bloggers, or misinformed consumers run their organization; they run it from the top down. Does this mean that they won't make mistakes? No. They are bettered suited to deal with the occasional misstep than an HTC, BB, Windows Phone of any sort, etc.
      Anyone with half a brain should have seen the storm coming with Apple. When you get that big and successful and have a shift at the top (RIP Mr. Jobs) your org is bound to experience some growing pains. The fan-boys, bloggers, media outlets, and consumers alike love a good story. One filled with controversy, doubt, scandle, and yes, even failure. Apple provides all of it in one neat little package.
      snip...
      Well stated and respected.

      What has happened is that Apple was overbought in the market and not necessarily over-valued as a company.

      Apple for years had growth, growth and momentum and even more growth. The momentum stopped and then the growth stopped. The growth of Apple stopped! Unheard of, heresy nonetheless but yes it is true Apple stopped growing and has lost some of their gains recently that came with all of Apple's previous growth.

      Guess who ate the growth away from Apple? Competition ate it.

      No need to look at the numbers, but suffice it to say: Apple sells less phones because of competition, millions of less iPhones are sold because of competition. Billions in retail sales alone gone to the competition.

      Now in the tablet market, Apple owned that market until recently and the competitors are growing and growing faster in the tablet market than they did in the phone market.

      Apple lately for the most part has done all of the above to themselves!!! R.I.P. Steve we miss you man!

      Apple has two sources of blame. Their pathetic management at the top for letting this happen and competition from competitors.

      They have only addressed the competition (via never-ending slimy litigation and lawsuits) as the one to blame and not themselves.

      Wish things were different, but the market has spoken and if Apple does not get it's act together, they will fall, fall, fall even further.

      The next-generation "Dream iPhone" that we all wish for may never be produced.

      .
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