Verizon is looking to regain some edge from competitors in the smartphone market with the launch of its new smartphone upgrade program conveniently called Verizon Edge.
As MMi's Akshay Masand correctly predicted in his coverage of the rumored program earlier this week, the largest U.S. carrier is introducing a plan that shortens the period customers have to wait between device upgrades.
And, yes, the program includes Apple's iPhone.
Verizon Edge also enables a no-contract payment plan that breaks up a smartphone’s initial cost into monthly installments. However, the arrangement still lets customers upgrade to a newer model after just one year.
Although Verizon is promoting the new program as something completely new for the carrier, it certainly isn't new to the industry as AT&T and T-Mobile already offer consumers incentives similar to those found in the Verizon Edge program.
Sprint now exists as the only top U.S. carrier that is yet to roll out an early upgrade program.
Source: Verizon
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