
Apple has reportedly purchased an innovation-driven young startup that created a personal assistant app called Cue.
The app, which was available for the iPhone, has been shut down since Tuesday.
Sources close to the deal say Apple paid - at minimum - $35 million for the company (possibly more than $50 million), which previously operated under the name Greplin.
Greplin turned into Cue last year and relied heavily on user e-mails to create a personal agenda. Cue had previously raised a $10 million round in November of 2012 from Index Ventures, which the startup chose not to announce.
Interestingly, the core functionality of Cue is similar to that of Google Now and Apple's freshly unveiled iOS 7 contextual notifications, however, Cue had already launched before those two services.
Source: TechCrunch
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