
Apple and Amazon are reportedly heading for a showdown in yet another major product category.
iPads and Kindles aside, the tech giants may soon wage war in your living room. According to the Wall Street Journal, sources connected to the online retail behemoth insist that Amazon is preparing a new product that will directly challenge the Apple TV.
The Amazon set-top box, we are told, has the internal codename "Cinnamon." As you might expect, it's a small device that resembles a Roku player and would run apps and stream content from a variety of sources.
It would also serve as a delivery vehicle for Amazon's existing streaming video service—available as part of its Prime membership—which competes with Netflix Inc. and has been expanding lately.
Source: WSJ
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