• Jony Ive and Marc Newson Discuss Their Obsession with Perfection in a Recent Interview



    Apple’s senior president of design Jonathan Ive and industrial Mark Newson collaborated on more than 40 objects, such as the one-of-a-kind Leica Rangefinder camera and the solid gold Apple EarPods that will be auctioned at Sotheby’s in New York later this year to benefit Product (RED), Bono’s charity that has a long running partnership with Apple. The two recently interviewed with Vanity Fair to talk about the design process and the exceptional amount of work that went into many of the products that will be up for auction.

    Despite the differences in aesthetic taste, Ive and Newson work well together due to an uncompromising obsession with detail and a shared belief that design involves more than surface appearance, a point that Jony Ive has spoken about in prior interviews. The following was mentioned in their interview:

    "We are both fanatical in terms of care and attention to things people don't see immediately," Ive said. "It's like finishing the back of a drawer. Nobody's going to see it, but you do it anyway. Products are a form of communication—they demonstrate your value system, what you care about."

    "You discover that very few people have the level of perfection we do. It is actually very sick," Newson said. "It is neurotic."

    Later, waving his hand around the Claridge's suite, Ive said, “All of us in this room see the same things, the same objects, but Marc and I see what's behind them."
    One of the more interesting things to learn about regarding the two is that the process of coming up with a theme and deciding what to produce took the two men more than a year and a half. They spent months contemplating what to include, tracking down rare objects, and contacting manufacturers and factories. After an extensive amount of time which went into each object, the two handmade items (a desk and the Leica camera) were finally finished. The following was mentioned regarding the matter:

    "I found it a very odd and unusual thing to put this amount of love and energy into one thing, where you are only going to make one,” Ive said. “But isn't it beautiful?" The camera's dollar worth is hard to estimate, since it is an art piece as much as a functioning object, but the value of the time Ive, Newson, and Leica's own engineers put into it probably totals well into six figures, and possibly seven.
    The camera that Ive had designed was quite complex for those of you who didn’t know. The design involved 947 prototype parts and 561 models. 55 Apple engineers assisted in the process, spending a collective 2,149 hours. The final assembly of the finished camera took 50 hours and more than six days. In the interview, Ive mentioned a few words about the care and precision involved in designing the iPhone, a set of qualities that distinguish Apple and its products from their competitors:

    "The most important thing is that you actually care, that you do something to the very best of your ability," Ive told me. "We can't explain it in a fiscal sense, but the care that goes into the iPhone is equivalent to what goes into watches and other things that are significantly more expensive. I love the idea that the phone will be so broadly accessible."
    Those of you who are interested in reading the full Vanity Fair article can do so by hitting the source link below. It includes information on the design histories of both Ive and Newson along with additional information on several other products that will be up for auction.

    Source: Vanity Fair
    This article was originally published in forum thread: Jony Ive and Marc Newson Discuss Their Obsession with Perfection in a Recent Interview started by Akshay Masand View original post
    Comments 6 Comments
    1. Feanor64's Avatar
      Feanor64 -
      Lol
    1. *T*'s Avatar
      *T* -
      He ws trying to get across how he works, but he came off as if he had an ego trip.
    1. Zokunei's Avatar
      Zokunei -
      Quote Originally Posted by *T* View Post
      He ws trying to get across how he works, but he came off as if he had an ego trip.
      Yeah, Ive kind of described himself like he's a new iPhone.
    1. bigboyz's Avatar
      bigboyz -
      Umm..ok.
    1. thevmax's Avatar
      thevmax -
      Quote Originally Posted by Zokunei View Post
      Yeah, Ive kind of described himself like he's a new iPhone.
      Ya, a new iphone with nothing inside!
    1. mmaboi21's Avatar
      mmaboi21 -
      Most people don't have the same level of 'attention to detail than ive.
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