The auction house, Sotheby’s recently outed another collaboration between Apple SVP of Design, Jony Ive and acclaimed industrial designer, Marc Newson. This time, the product is a custom Product (RED) edition Mac Pro. According to Sotheby’s estimates for Lot 27, the “selected and customized” Apple desktop will go for between $40,000 and $60,000 though the final going price will likely be much higher.
As with Ive’s previous work for the November 23 charity auction, including a one-off Leica M digital rangefinder, the Mac Pro has added flair above and beyond the normal retail version which is set to release this December. Not many details have been revealed though it appears from the pictures that the aluminum substructure and outer shell have been anodized in red.
For those of you who didn’t already know, in addition to the Leica and the Mac Pro, Ive worked with Newson and Bono on a pair of 18 karat rose gold EarPods. The Apple design “guru” is also listed as having a hand in a custom Range Rover, an Hermès horse saddle and a Dom Pérignon bottle cooler (which includes a 1.5L Magnum bottle of Dom Pérignon Œnothèque 1966), among other red designs.
The charity event is to be held on November 23 and is titled "Jony and Marc's (RED) Auction.” The event is to benefit the Global Fund to fight AIDS, Tuberculosis and Malaria.
Source: Sotheby’s
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