According to a recent survey by Piper Jaffray, 75% of the people who purchased an iPad Air on launch day already owned an iPad, compared to only 58% for last year’s iPad mini launch. The Piper Jaffray analyst, Gene Munster, believes the US market may be getting slightly more saturated. The test surveyed 71 day-one iPad buyers, finding that the early-adopter upgrade cycle is around 23 months, significantly shorter than the general public’s upgrade cycle of 30 months. The average capacity of the models purchased today was found to be 59.7 GB compared to 40.5 GB for the 3rd-gen iPad launch.
Munster mentioned the following regarding the matter:
Of the iPad Air buyers who already own an iPad (75%), only 18% expected to keep using the old device and essentially all of those users were owners of an iPad Mini. We noted a similar trend in our iPad Mini survey in that 76% of iPad Mini buyers expected to use the Mini along with their prior full-sized iPad. We believe this makes sense as the majority of consumers that already own an iPad seemed to be replacing it with the Air entirely, but viewed the Mini as a companion device to the larger iPad. In other words, if a consumer owns more than one iPad, it is more likely to be an iPad Air and an iPad Mini than multiple full-sized iPads.
Did any of you get an iPad Air? If so, was it your first iPad or did you already own an older iPad before your recent purchase?
Source: Piper Jaffray
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