• Phil Schiller Takes the Stand in Apple vs. Samsung Retrial

    As the Apple vs. Samsung retrial continues in San Jose, California, Apple’s SVP of Worldwide Marketing Phil Schiller testified recently explaining the risks involved in developing and bringing to market a new device such as the iPhone. According to multiple in-court reports from various publications, the proceedings were quite dry with little information coming to light that had not already aired in the landmark jury trial last year.

    Apple and Samsung continue to dispute roughly $400 million in damages in the US District Court Judge Lucy Koh vacated in March after finding inaccuracies in the jury’s award calculations. The current retrial pertains to these damages with Apple seeking $380 million and Samsung claiming the correct amount is closer to $52 million.

    As far as Schiller’s testimony, the folks over at CNET are reporting that the Apple executive took the stand near the end of the recent session with only minutes to introduce himself after which he described the importance of the iPhone. According to him:

    There were huge risks. We had a saying inside the company that it was a 'bet-the-company' product. We were starting to do well again in iPod. Then here we're going to invest all these resources, financial as well as people, in creating this product.
    He went on to say that now "almost everyone" at Apple works on the iPhone project in some capacity.

    The Cupertino California company argues that Samsung infringed on certain utility and design patents with its smartphone and tablet lineup, much like it did in the 2012 jury trial. In the retrial, Apple is asserting five patents against 13 Samsung devices. It’s up to the jury to decide what damages should be awarded to apple.

    The case continues tomorrow and is scheduled to run into next week with a final result to follow. We’ll have to wait and see what the jury decides.

    Source: CNET
    This article was originally published in forum thread: Phil Schiller Takes the Stand in Apple vs. Samsung Retrial started by Akshay Masand View original post
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