• Why iPad Owners Can Expect More Holiday Email from Retailers

    by
    Michael Essany
    Published on 2013-11-20 08:34 PM
    5 Comments Comments


    If you own an iPad and the retail world knows about it, expect marketers to target your email with a ton of messages this holiday season.

    According to a new report from Yesmail, an email marketing services provider, 56 percent of mobile online sales originating from a marketing email take place on an iPad.

    And now that retailers and marketers know this, they're coming for you.

    Having analyzed 5 billion marketing emails sent by the company in the third quarter of 2013, iPads now account for more than 99 percent of the tabled-based sales made following the receipt of a marketing email.

    "Emails opened on mobile have a better chance of reaching consumers at the right place and right time during the busy holiday shopping season," said Michael Fisher, president of Yesmail Interactive. "Marketers should recognize that 'mobile' doesn't always equal 'smartphone.' Focus on tablet users for holiday campaigns, as 56 percent of mobile shoppers use tablets for their purchases."

    Source: Yesmail
    This article was originally published in forum thread: Why iPad Owners Can Expect More Holiday Email from Retailers started by Michael Essany View original post
    1. Categories:
    2. Apple,
    3. iPad
    Comments 5 Comments
    1. karenfisher252's Avatar
      karenfisher252 - 2013-11-29, 08:06 AM
      Holiday season always witnesses such an array of cards and greetings. It is the season when people are really in a mood to shop all out especially after Thanksgiving - the black Friday sale! Mobile users obviously are the more likely ones to be bombarded because of their ability to be check emails and offers at all times. at all places.
    1. towboattrash34's Avatar
      towboattrash34 - 2013-11-29, 08:15 AM
      Spam.....
    1. SnapTap's Avatar
      SnapTap - 2013-11-29, 08:17 AM
      Well, the truth is numerous iPad owners actually wait for Black Friday sale to buy worthy apps.

      I got this in my mail box and I am so happy about it...
      Attachment 649908

      iTunes: http://itunes.apple.com/us/app/fun-t...1336?ls=1&mt=8

      I had bought this app for $4.99 for my iPad and now I am getting it for free for my iPhone..
    1. towboattrash34's Avatar
      towboattrash34 - 2013-11-30, 06:52 PM
      Quote Originally Posted by SnapTap View Post
      Well, the truth is numerous iPad owners actually wait for Black Friday sale to buy worthy apps.

      I got this in my mail box and I am so happy about it...
      Attachment 649908

      iTunes: http://itunes.apple.com/us/app/fun-t...1336?ls=1&mt=8

      I had bought this app for $4.99 for my iPad and now I am getting it for free for my iPhone..

      It is still Spam..... My email has exploded with crap/ad's/Spam trying to empty my pockets. So far I have not seen any real deals. 10%/15% off this or that. If that is all they/merchants can offer screw them. Give me 10% over dealer cost and I will pay attention.
    1. SnapTap's Avatar
      SnapTap - 2013-12-03, 05:27 AM
      Quote Originally Posted by towboattrash34 View Post
      It is still Spam..... My email has exploded with crap/ad's/Spam trying to empty my pockets. So far I have not seen any real deals. 10%/15% off this or that. If that is all they/merchants can offer screw them. Give me 10% over dealer cost and I will pay attention.
      Well, I don't know about what happened with you, but at least this one worked for me.

      I am glad I could download the app free of cost and therefore had a splendid Thanksgiving, where I did not forget to send off gifts to my loved ones as the Fun to-do kept reminding me.

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