Joining Microsoft among others in mocking Apple’s iPad, Amazon releases its new Kindle Fire HDX commercial which touts several features of its flagship tablet. In the commercial Amazon’s fake Jony Ive and his American accented counterpart take note of the Kindle Fire’s 20% difference in weight, a million more pixels separating the Kindle Fire display from the Air and the difference in cost of $379 compared to $499 for their respective 16 GB capacities.
Although some may find it harsh in its effort to mock a figure as well known as Jony Ive, others aren’t bothered by it and can even see it being laughable. With all things considered, Amazon seems to be fighting a fair fight and creating a parody if one of the many ways to go about doing that. It’s at least a better alternative to Microsoft’s “Scroogled” campaign where the company continues to play on the NSA-style fear and convince people that Google is watching over any move made on their platform.
Those of you interested in watching the commercial can do so below:
What do you think of Amazon’s commercial?
Source: Amazon (YouTube)
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