Samsung recently released two new anti-Apple advertisements highlighting shortcomings in Apple products to promote both its Galaxy Note 3 and the Galaxy Tab Pro 10.1.
The first ad features the 5.7-inch Galaxy Note 3. Samsung depicts the phablet-sized smartphone next to the 4-inch iPhone 5S. Basketball star LeBron James is on the screen while a voiceover mocks the iPhone’s screen size and quality along with the lack of a stylus. The narrator mentions the following in the commercial:
Wait a second, shouldn't we enjoy this high-definition jam on a screen that's actually high definition? 5.7 inches of HD? Booyah! Or 4.0 inches of non-HD? LeBron's literally running away from this phone.
And would you look at that? The Galaxy Note 3 comes with a handy little S-Pen. No S-Pen hiding in this other phone. Believe me, I've checked.
And would you look at that? The Galaxy Note 3 comes with a handy little S-Pen. No S-Pen hiding in this other phone. Believe me, I've checked.
The second ad is a riff on Apple’s popular iPad Air “Pencil” spot that compares the ultra-thin tablet to a pencil. Samsung’s spot starts off with a pencil, much like Apple’s ad did, but eventually reveals an “even thinner” Galaxy Tab Pro behind the iPad. The company’s newest tablet measures in at 7.3mm thick while the iPad Air is 7.5mm thick. The narrator in this commercial mentions the following:
Wait a second, what's hiding behind that pencil? Ah, an iPad Air! Almost didn't see it there. And what's this, hiding behind the iPad? Ah, the even thinner Galaxy Tab Pro 10.1.
Those of you interested in watching the second ad can do so below:
For those of you who didn’t already know, Samsung has a long history of mocking Apple products in its commercials and has famously promoted its Galaxy line of phones by making fun of iPhone fans who wait in long lines for hours. Samsung is currently expected to release a new flagship smartphone, the Galaxy S5, later this month along with a new Galaxy Gear smart watch. Apple on the other hand is expected to unveil its iPhone and the long-rumored smart watch later this year as well. We’ll have to wait and see how the rivalry between the two tech giants continues.
Source: Samsung (1) (2)
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