• Freemium Still Rules for iOS, Android App Developers

    App Annie and IDC are out with a new report titled "Mobile Advertising and Monetization Spotlight 2012-2017: The Economics of Free." And, according to the data presented, the freemium model persists as the best way for developers to earn a decent payday (via in-app ads).

    As the app market matures, the report authors explain, app publishers continue to look for the monetization models that will work best for them. However, there is no "one size fits all" strategy, and so it's critical for developers to think about which markets they plan to enter before deciding on how to generate revenues.

    We are already aware that freemium is the best way to monetize an app today, but the report shows in-app advertising outpacing both mobile and PC browser-based ads in revenue growth, making it the next important growth model, but not in every market.
    "Unsurprisingly, the United States and Japan lead the way in mobile app monetization, with revenue growth occurring across several countries," said Karsten Weide, Program Vice President of Digital Media and Entertainment at IDC.

    "However," Weide adds, "most device growth will come from emerging markets moving forward, which significantly influences the app monetization profile in aggregate. India is a prime example with 8.7x revenue growth from 2013 to 2017, which appears to be largely driven by rapid smartphone adoption."

    The full report can be accessed now from the App Annie website. To check it out, click here.

    Source: App Annie
    This article was originally published in forum thread: Freemium Still Rules for iOS, Android App Developers started by Michael Essany View original post
    Comments 3 Comments
    1. politicalslug's Avatar
      politicalslug -
      I. Hate. Freemium. No game should be able to charge $99 for coins or gold or whatever. AAA top tier games cost only $60 yet can take years to develop. This whole freemium frenzy is a scam, praying on the stupidity of consumers.
    1. StuG III's Avatar
      StuG III -
      Freemium is the worst thing to come out of the appstore besides those bloody eyesore of ads. I would like to buy a game for $5 or whatever. I rather not waste time screwing with ad.plists to remove the mess they're making!
    1. hogcia's Avatar
      hogcia -
      I like freemium, Since apple AppStore can't let you demo a game.
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