On Friday afternoon, Apple CEO Time Cook - an infrequent tweeter and social media communicator - turned to the microblogging behemoth to broadcast a message loud and clear to the U.S. House of Representatives, which is now considering the sexual orientation nondiscrimination act.
"'We shall overcome,' Reflecting on the 50th anniversary of the Civil Rights Act. Much done but much left to do," Cook tweeted within the hour, sharing a photo of President Lyndon Johnson signing the historic act into law.
"The House should mark the 50th anniversary of the Civil Rights Act by passing ENDA," a subsequent tweet reads.
Cook initially came forward last November to show his support for equality in the workplace, urging the U.S. Senate to pass ENDA by writing a passionate op-ed in the Wall Street Journal. The Senate ultimately went on to pass the legislation.
"Protections that promote equality and diversity should not be conditional on someone's sexual orientation," Cook wrote in his brisk opinion editorial. "For too long, too many people have had to hide that part of their identity in the workplace."
Cook stated emphatically in his closing words that Congress should seize the opportunity to "strike a blow against such intolerance" by approving the Employment Nondiscrimination Act.
Source: Twitter
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