Apple has reportedly banned British iTunes Radio competitor Bloom.fm from advertising on iAd despite looking to expand its own digital reach by adding four new creative agencies to its outside advertising team. London-based Bloom has been placing £2,000 worth of iAds per month since its launch last January but according to the company, placements were banned earlier this week due to what Apple is said to have called a violation of internal company policy. Bloom.fm marketing director Jon Clark told The Guardian the following regarding the matter:
They stopped us advertising a few weeks ago and we were unclear why. Then we received an email from our marketing agency saying that it was against their policy to advertise competing services. We're amused by this rather than frustrated. It's just pretty funny really. We're a tiny app, so we're surprised they even noticed what we were doing.
This would be Apple’s second digital realignment in as many months after the company gained a dedicated studio brand from longtime partner Rosetta in February. The new agencies’ brief is expected to be “broad” and include user experience and digital strategy. Apple has been rapidly expanding its digital presence, running a well-received animated campaign for the iPhone 5C on popular web services such as Yahoo and Tumblr.
Source: Advertising Age, The Guardian
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