• Apple Airs the New "Powerful" TV Ad for the iPhone 5S

    by
    Akshay Masand
    Published on 2014-04-23 05:31 AM
    5 Comments Comments


    Apple recently debuted a new TV ad alongside Marvel’s Agents of SHIELD tonight on ABC called “Gigantic.” The ad showcases iPhone 5S owners using the device to enhance their lives in multiple ways. With the song “Gigantic” by the Pixies playing in the background, the app has users using the iPhone 5S to check their health, check for directions, create short monster movies, record videos, create art installations and more including the Pixies preparing to play their song. The ad ends up with the tagline stating the following:

    You're more powerful than you think.
    The Cupertino California company hasn’t aired an iPhone 5S ad since the seasonal holiday ad “Misunderstood,” which has since been removed from its YouTube channel. In the meantime, Apple has instead focused its advertising efforts on the “Your Verse” ad campaign which has also been quite successful in my aspects.

    Those of you interested in watching the ad can do so below:



    Source: Apple via 9to5Mac (YouTube)
    This article was originally published in forum thread: Apple Airs the New "Gigantic" TV Ad for the iPhone 5S started by Akshay Masand View original post
    1. Categories:
    2. iPhone,
    3. iOS,
    4. Apple
    Comments 5 Comments
    1. Moneymikey's Avatar
      Moneymikey - 2014-04-23, 05:20 PM
      Not gonna lie...it's a pretty sick commercial...
    1. Bo's Avatar
      Bo - 2014-04-23, 06:12 PM
      ^ Agree, one of the best they've done.
    1. Ambi_Valence's Avatar
      Ambi_Valence - 2014-04-23, 06:22 PM
      What App is that on the phone screen?
    1. hogcia's Avatar
      hogcia - 2014-04-23, 06:57 PM
      To me this ad is about the iPhones software not the hardware itself. If it wasn't for iPhones great iOS the 5s would be in the dump. Android has great hardware, iPhones have great software. This is the main reason I still own an iPhone.
    1. mlee19841's Avatar
      mlee19841 - 2014-04-23, 10:10 PM
      Cool commercial.

      Quote Originally Posted by hogcia View Post
      To me this ad is about the iPhones software not the hardware itself. If it wasn't for iPhones great iOS the 5s would be in the dump. Android has great hardware, iPhones have great software. This is the main reason I still own an iPhone.
      Agree with u about the software. That's where the iphone shines.

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