New research published Tuesday by Strategy Analytics shows that despite shipping twice as many mobile devices as Apple in the last quarter, the South Korean tech giant still can't compete with Apple's gargantuan payday on half as many smartphone shipments.
The data shows that global smartphone shipments grew 33% annually to reach 285 million units in the first quarter of 2014.
In terms of raw data, Samsung reportedly shipped 89 million smartphones worldwide and captured 31 percent marketshare in Q1 2014. Apple, on the other hand, grew a "below-average" 17 percent annually and shipped 43.7 million iPhones worldwide for 15 percent marketshare in Q1 2014.
Illustrating the power of Apple's premium brand, Samsung - despite the strong shipment lead it retains over Apple - earned only half as much as the Cupertino, California-based tech giant in the smartphone business.
"Apple remains strong in the premium smartphone segment," the report reads, "but a lack of presence in the entry-level category continues to cost it lost volumes in fast-growing emerging markets such as Latin America."
Although Samsung and Apple still dominate the global mobile landscape, competition is growing. In response to new rivals making headway, the combined global smartphone marketshare of Samsung and Apple has slipped from 50 percent in Q1 2013 to 47 percent in Q1 2014.
Source: Strategy Analytics
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