
Virgin Atlantic is reportedly preparing to integrate Apple’s iBeacon technology into London’s Heathrow AirPort according to Re/code. The airliner will be using beacons sourced from startup Estimote, as the transmitters will be deployed near businesses and terminals to notify users of promotional deals and areas of interest. The following was mentioned regarding the matter:
In one use case, passengers would receive an offer on their phone for no-fee currency exchange as they near that place of business. The program, which will utilize Apple’s iBeacon technology and the Passbook iOS app, follows a trial in which airline employees donned Google Glass as they greeted first-class passengers upon entering the airport.
Source: Estimote, Re/code