
Apple posted a job listing based out of New York recently, for a “Buzz Marketing Manager.” The description outlined a position in charge of managing areas including product placement in television and film, and forecasting relationships with “high-profile influencers” to help promote the Apple brand.
- Product placement in film & television. Work with the creative side of film & TV to place Apple products. This includes getting necessary approvals, managing and trafficking product inventory, following up with studios, and monitoring media for successful placements.
- Build and maintain relationships with high-profile influencers. Influential Apple users could be directors, actors, artists, athletes, designers and select brands or institutions. Determine which relationships have potential to maximize benefit to Apple.
- Leverage relationships to book events at Apple Store Soho. Collaborate with Apple Retail, PR and iTunes to ensure maximum positive outcome for the effort. Produce a podcast for each event into iTunes and maximize the promotional value of the content through PR efforts and partner channels.
Buzz Marketing by Apple has been in place for a few decades, but Apple employee Suzanne Lindbergh, who led and developed the program, left in October.
Source: Apple via BusinessInsider
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