• Apple Expected to Close Its Largest Acquisition in Company History

    by
    Michael Essany
    Published on 2014-05-09 12:45 AM
    24 Comments Comments


    A developing story at this hour indicates that Apple is on the verge of closing the largest acquisition in company history.

    Sources speaking with CNBC say Apple is proceeding with a $3.2 billion purchase of Beats Electronics, a prominent headphone maker and music streaming operator.

    The company was famously founded by music producer Jimmy Iovine and recording legend Dr Dre.

    "The deal could be announced as early as next week, people familiar with the negotiations said, but they cautioned that some details had yet to be agreed and talks could still fall apart," CNBC reports.

    If knowledgeable sources are correct, the acquisition would give to Apple everything that Beats has to offer - a streaming music service, its audio equipment business, and the Beats management team.

    Although $3.2 billion certainly isn't a small sum of money, Apple's cash reserves are believed to still stand well above $130 billion as of this writing.

    Source: CNBC, Ubergizmo
    This article was originally published in forum thread: Apple Expected to Close Its Largest Acquisition in Company History started by Michael Essany View original post
    1. Categories:
    2. Apple
    Comments 24 Comments
    1. Bo's Avatar
      Bo - 2014-05-09, 01:32 AM
      Perhaps a new logo will be needed too.

      We are the world...

    1. dwizurd's Avatar
      dwizurd - 2014-05-09, 02:09 AM
      I find this to be a very exciting possibility indeed.
    1. rockyseay's Avatar
      rockyseay - 2014-05-09, 02:25 AM
      This would make some awesome future products.
    1. i3exa's Avatar
      i3exa - 2014-05-09, 02:47 AM
      Interesting. I thought HP owned Beats. Wonder if HP will still use beats laptop speakers
    1. eightyk88's Avatar
      eightyk88 - 2014-05-09, 03:12 AM
      HTC had all rights to Beats last I knew.
    1. BennyPR's Avatar
      BennyPR - 2014-05-09, 03:47 AM


    1. Zokunei's Avatar
      Zokunei - 2014-05-09, 03:49 AM
      This and PonoMusic should really help to get quality music going mainstream, or at least more accessible.
    1. exNavy's Avatar
      exNavy - 2014-05-09, 03:55 AM
      Piss poor headphones. Hope they aren't buying them for that.
    1. Co1d Night's Avatar
      Co1d Night - 2014-05-09, 04:01 AM
      NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO, they´re already ******* expensive!
    1. severe's Avatar
      severe - 2014-05-09, 04:28 AM
      Quote Originally Posted by exNavy View Post
      Piss poor headphones. Hope they aren't buying them for that.
      word.
    1. slim.jim's Avatar
      slim.jim - 2014-05-09, 11:40 AM
      Quote Originally Posted by exNavy View Post
      Piss poor headphones. Hope they aren't buying them for that.
      +1 and the beats in HP laptops is nothing more than a gimmick. When beats is turned on it just changes the eq to a v-curve and pumps up the bass. With it off the eq is flat.
    1. ChicagoV's Avatar
      ChicagoV - 2014-05-09, 12:05 PM
      Y'all gotta complain about SOMETHING, right...

      Anyway, congrats to Dre on becoming the first billionaire in hip-hop, artist/producer-wise.
    1. CabooseLoL's Avatar
      CabooseLoL - 2014-05-09, 02:05 PM
      Terrible headphones. Although I do have to give them credit for one thing. They found a totally new way of marketing headphones. Who cares about sound quality? Let's make headphones fashionable! Because, you know, buying headphones to wear as a necklace is the cool thing to do.
    1. edoutmax's Avatar
      edoutmax - 2014-05-09, 03:12 PM
      overly priced gadget buying another overly priced gadget = POS but than again all trendy things are POS.
    1. bigboyz's Avatar
      bigboyz - 2014-05-09, 04:13 PM
      Beats is a successful well know brand on its own already..Apple's alignment will only make it better for both in the end. Whether you feel the headphones are worth the $$ or not, they sell regardless. Beats has headphones, speakers, portable radios, radio station etc. Apple hs nothing to lose here.
    1. edoutmax's Avatar
      edoutmax - 2014-05-09, 04:43 PM
      also, Beats probably have patents that Apple wants and sue Samsung for
    1. Rondon360's Avatar
      Rondon360 - 2014-05-09, 04:45 PM
      Quote Originally Posted by The Amazing Atheist View Post
      NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO, they´re already ******* expensive!
      Lmao!!!!! That's funny

      Beats audio on the iPhone can't wait!!!
    1. csglinux's Avatar
      csglinux - 2014-05-09, 06:32 PM
      Quote Originally Posted by slim.jim View Post
      +1 and the beats in HP laptops is nothing more than a gimmick. When beats is turned on it just changes the eq to a v-curve and pumps up the bass. With it off the eq is flat.
      I agree with all of the above. If true, this is a serious miss-step for Apple. Beats have no engineers - only branding and market recognition (and doesn't Apple already have that?!). All Beats' headphones were designed by Monster. Apple is acquiring the wrong company.
    1. Happy Noodle Boy's Avatar
      Happy Noodle Boy - 2014-05-09, 07:54 PM
      Quote Originally Posted by csglinux View Post
      I agree with all of the above. If true, this is a serious miss-step for Apple. Beats have no engineers - only branding and market recognition (and doesn't Apple already have that?!). All Beats' headphones were designed by Monster. Apple is acquiring the wrong company.
      The beats music streaming is pretty good and growing and would be a great complement / boost to iTuness radio. Add to that the fact the Levine is also rumored to be joining Apple to help improve iTunes and the fact that Beats Music had 1.25 Billion in revenue last year, it's not exactly a stretch to see why it would seem a good investment.

      Hell, it's a good investment in the "keeping it out of google or anyone else's reach" department.

      Oh and lastly this purchase ($3.2B) doesn't even make a dent in Apple's cash reserves.
    1. csglinux's Avatar
      csglinux - 2014-05-09, 08:01 PM
      Quote Originally Posted by Happy Noodle Boy View Post
      The beats music streaming is pretty good and growing and would be a great complement / boost to iTuness radio. Add to that the fact the Levine is also rumored to be joining Apple to help improve iTunes and the fact that Beats Music had 1.25 Billion in revenue last year, it's not exactly a stretch to see why it would seem a good investment.

      Hell, it's a good investment in the "keeping it out of google or anyone else's reach" department.

      Oh and lastly this purchase ($3.2B) doesn't even make a dent in Apple's cash reserves.
      Beats has about 500,000 users. Pandora has 125 million users and about the same market cap. Sorry, but Tim Cook has been smoking something strange if these rumors are true.
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