• (RED) Explains Bono's Criticism and Thanks Apple for its Support

    After Bono recently criticized Apple of overt modesty, the U2 frontman’s (RED) AIDS relief foundation issued an explanation of the comments and thanked the Cupertino California company for being its biggest supporter. In a blog post recently, (RED) clarified that Bono was merely expressing “faux outrage” at Apple for its unwillingness to take credit for millions of dollar’ worth of donations made through the Product (RED) program, saying the comments were made in jest.

    For those of you who didn’t know, during an interview at the Cannes festival, Bono called Apple “annoyingly quiet” about its philanthropic efforts which have so far raised $75 million for the (RED) Global Fund. The singer was on hand to receive the annual Cannes LionHeart award for his contributions to the fight against AIDS. At the time, Bono said:

    This is modesty run amok. This is the Apple way. They're like a religious cult.
    From (RED)'s statement:

    Bono has been one of Apple's biggest supporters, pushing back publicly on those who have made negative assumptions about the company's charitable work, simply because they don't shout it from the rooftops. That modesty is their right, and in many ways admirable.
    Bono made the comments in the presence of longtime friend and Apple SVP of Design, Jony Ive, who characterized his company’s partnership with (RED) as “really, really special to us.” The blog post from (RED) went on to thank Apple, Steve Jobs, Tim Cook and Ive for “the game-changing impact they have made for (RED) and the fight against this disease."

    Source: (RED) (blog)
    This article was originally published in forum thread: (RED) Explains Bono's Criticism and Thanks Apple for its Support started by Akshay Masand View original post
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