• Supply Shortages Plague AT&T iPhone 4 Roll Out

    Over the weekend, MMi exclusively reported a leak from AT&T Ninja about the iPhone 4 shipment to retail stores - an arrival that was to come in two waves - an early one Monday night and a stealth 2nd shipment Tuesday between 10:30 and noon. It turns out that all suspicions of a quick sell out have materialized, as we're now hearing from readers via Twitter (with pics to prove it) that lines outside some AT&T stores are much bigger than their inventories of new iPhones.

    According to one report, an individual was number 52 in line. The store, however, ran out of phones two customers ahead of him. 40 "reservation papers" were distributed for later today - more evidence of that second shipment expected shortly. With more reports surfacing at a rapid pace that many AT&T retail outlets only have fifty or so iPhones in store at the moment, lines of 100 people or more will likely result in substantial frustration for those who are experiencing the same supply shortages that they faced when standing in line - also to no avail - last Thursday at their nearest Apple store.

    As we learned (some of us with bitter tears) Apple had only a scarce quantity of iPhones available for customers who didn't successfully place their preorders on June 15th before the great server meltdown of 2010 - the most frenzied and unprecedented consumer outpouring in AT&T's online history. Today, June 29th, was all but overtly designated as the day where customers who couldn't preorder could finally get their handset on a first-come, first-served basis while "supplies last." Although AT&T was endeavoring "to ensure an extraordinary customer experience," it doesn't appear that it will be mission accomplished just yet, as demand continues to outpace even the most aggressive efforts to adequately supply retail outlets carrying the iPhone 4.

    More experiences from our friends on Twitter:

    @modmyi Can't say how many people were there (maybe 100), but the Manassas VA AT&T store only got 10 32GB iPhone 4's for the release today.

    @modmyi 35 phones left. Second shipment around 12:00 pm central time. http://yfrog.com/1x4x1bj

    @modmyi got mine this morning in boston. stores i called said they got 30 in this morning and will have another shipment of 30 later today.

    @modmyi was in line, Jefferson City, MO. ATT said they had plenty & getting more later today

    @modmyi Knoxville TN AT&T store ran out of 32GB iPhone 4 almost right away. More stock coming of all sizes "after lunch."

    @modmyi Stood in line this morning @ 6AM in Philly. Sold out of the 32GB in 5 minutes. Gave us a reservation for later shipment @ noon.

    @modmyi att in arizona has 14 total phones but 20 more will be in later today

    @modmyi just got my iPhone4 today. Arrived at the store at 5am, had the phone in hand by 7:15am. Only 28 people in our line... Success!
    This article was originally published in forum thread: Supply Shortages Plague AT&T iPhone 4 Roll Out started by Michael Essany View original post
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