• Yahoo Grabs a Favorite of Apple's

    When it comes to mobile analytics, Flurry is about as big and as trusted as it gets. As a result, it's no surprise that Apple -- and, in particular, late Apple CEO Steve Jobs -- loved Flurry.

    But Flurry no longer stands as an independent body that could be acquired (as once rumored) by Apple. Today, news broke that Flurry is off the market. The buyer? Yahoo.

    Yahoo and Flurry announced today that they have reached a definitive agreement for Yahoo to acquire Flurry. From today's announcement:

    Analytics are critical for all mobile developers to understand and optimize their applications. Yahoo and Flurry are reinvesting in developers and continuing to build great analytics products. The combined scale of the two companies will accelerate revenue growth for thousands of developers and publishers across the mobile ecosystem.
    The deal is said to be worth close to $300 million.

    All told, it's a big get for Yahoo, as 170,000 developers currently use Flurry Analytics. Flurry also sees app activity from 1.4 billion devices monthly.

    “As part of Yahoo, Flurry will continue to serve the application developer community in the way we always have, only better,” said Simon Khalaf, President and CEO of Flurry. “With Yahoo, we will have access to more resources to speed up the delivery of great products that can help app developers build better apps, reach the right users, and explore new revenue opportunities. Over the last six years we have accomplished a lot on our own, but with Yahoo we are in an even better position to achieve our joint goals.”

    Source: Flurry (Press Release)
    This article was originally published in forum thread: Yahoo Grabs a Favorite of Apple's started by Michael Essany View original post
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