Yes, it took time. But T-Mobile's fortunes have finally turned around.
On Thursday morning, the company reported earnings for the second quarter of 2014 and touted a profit of $391 million, surprising analysts and thrilling investors.
"We have completely reversed T-Mobile’s trajectory and started a revolution that is changing the rules in wireless," says CEO John Legere. "Now — with more than 50 million customers, 1.5 million customers added this quarter and five quarters in a row of over 1 million net new customers — we are proud to be the fastest-growing wireless company in America."
Although T-Mobile is still well behind AT&T and Verizon, T-Mobile is now fast approaching Sprint in size, which has around 55 million subscribers.
Since launching its s-called "Un-carrier" strategy last year, T-Mobile said today that its has transformed the wireless industry with such innovations as No Annual Service Contracts, equipment installment plans, the JUMP! device upgrade program, free international data roaming, and lifetime free data allowances for tablets.
T-Mobile now projects it will add approximately 3.5 million postpaid subscribers for the full calendar year of 2014.
Source: T-Mobile
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