• BlackBerry Ready to Get Back to Battling Apple



    Don't call it a comeback! That's likely the attitude of leaders at BlackBerry who, while admitting a rough patch in recent years, don't act as though the embattled Canadian smartphone maker has ever really been out of the game.

    If truth be told, however, BlackBerry is now a frail shell of its former self in terms of market share and company revenue. But don't count 'em out. That's according to a new announcement from BlackBerry, which states that the company's reorganizing process is now behind them.

    BlackBerry is "back on a growth footing," an internal memo to employees reads, according to Reuters. "We have completed the restructuring notification process, and the workforce reduction that began three years ago is now behind us," BlackBerry's Chief Executive John Chen is quoted.

    Even if BlackBerry is ready to get back to battling iPhone and Android devices for a bigger cut of the smartphone market, it won't be ready. And BlackBerry knows it.

    "More importantly, barring any unexpected downturns in the market, we will be adding headcount in certain areas such as product development, sales and customer service, beginning in modest numbers," added Chen.

    BlackBerry's workforce has constricted by approximately 60% since 2011.

    Source: Reuters
    This article was originally published in forum thread: BlackBerry Ready to Get Back to Battling Apple started by Michael Essany View original post
    Comments 11 Comments
    1. NikosAnt1995's Avatar
      NikosAnt1995 -
      in my opinion , the most secure and serious company out there .
      blackberry is gone a make it and a lots of new stuff are coming aboard ...
      just stay tuned ......
    1. exNavy's Avatar
      exNavy -
      RIM you're 7 years late to the party. You should have "fought" Apple in 2007. Just put your stupid head back in the sand and die quickly already.
    1. mrbaker1979's Avatar
      mrbaker1979 -
      Quote Originally Posted by exNavy View Post
      RIM you're 7 years late to the party. You should have "fought" Apple in 2007. Just put your stupid head back in the sand and die quickly already.
      Totally agree. Stop embarrassing yourself.
    1. Bo Troxell's Avatar
      Bo Troxell -
      Nice, needed a good giggle.
    1. Eonhpi's Avatar
      Eonhpi -
      Waste of time and funding i feel sorry for the investors you can boast your product as much as you like but number dont lie and bbm is a fail.


      Sent from my iDevice
    1. Carvensno's Avatar
      Carvensno -
      Ya they just sat back and racked in money from government sales/contracts and did nothing to keep up with changes in tech and design. Then Gov decided to change over to iOS and Android, ops bye bye RIM!!!!
    1. bigboyz's Avatar
      bigboyz -
      HAHA! RIM hasn't scored a bucket in so long, they forgot how to play the game.
    1. SpottedBilagaana's Avatar
      SpottedBilagaana -
      In addition to the obvious stated by everyone else posting here, any company that refers to their human employees as "headcount" deserves to die.
    1. Donnutt's Avatar
      Donnutt -
      Awww... RIM don't let the bullies scare you. I believe you can do it.
      Honestly, I hope they make an excellent comeback. They still have the most secure platform.
      I loved my Blackberry. Honestly even after I switched to iPhone I still liked typing on a Blackberry better.
    1. bonum83's Avatar
      bonum83 -
      Quote Originally Posted by NikosAnt1995 View Post
      in my opinion , the most secure and serious company out there .
      blackberry is gone a make it and a lots of new stuff are coming aboard ...
      just stay tuned ......
      Nothing exciting about BB right now... My spouse works for att.. Nothing really is coming out no time soon..
    1. iH85CH001's Avatar
      iH85CH001 -
      Quote Originally Posted by Donnutt View Post
      Awww... RIM don't let the bullies scare you. I believe you can do it.
      Honestly, I hope they make an excellent comeback. They still have the most secure platform.
      I loved my Blackberry. Honestly even after I switched to iPhone I still liked typing on a Blackberry better.
      Same. I loved Apple until ios 7 and mavericks. before that I would never have changed but now, I hate apple anymore, and I hope that blackberry does come back because its the only other option I have as I don't like android either. anyway, I would've bought the blackberry z10 instead of my iphone 5, (which I got in september 2013, because I didn't want ios 7, and so i got the 5 to stay on ios 6), but I didn't because i wouldn't have been able to do much with it.
      However I really hope that changes because I can't stay on ios 6 forever, I mean already its becoming an issue with compatibility and such, and so that is a problem.
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