• Apple Holding iPhone 4 Press Conference Friday

    Apple will finally address the iPhone 4 dilemma in greater detail this Friday in a scheduled press conference. While much is not yet know about the event, it will take place in Cupertino and will focus exclusively on the iPhone 4 and the lingering reception issues related to the "Death Grip" phenomenon. First reported by the Wall Street Journal, late Wednesday Apple informed the media of the press conference which will formally commence on Friday, July 16th at 10:00 am PST.

    Apple offered no further details beyond that, but given the events of the past few weeks, it’s likely we’ll be hearing quite a bit more about the iPhone’s reported reception problems and Apple’s plans to address them.
    In recent days, Apple has endured hellish media treatment born of the company's seeming hubris in the face of growing consumer calls to do something - anything - to more formally and progressively acknowledge the antenna issues that have plagued the device since its release last month. While it isn't yet known for certain that Apple will issue a massive recall of the iPhone 4, some are assuming the the seriousness of a formal press conference is the obvious set-up for such a substantial announcement.

    But don't count on it.

    Yesterday, we reported the calculations of Bernstein Research analyst Toni Sacconaghi who placed the total cost of a full product recall to Apple at an estimated $1.5 billion, although subsequent estimates have placed that figure just beneath 1 billion.

    Wall Street Journal
    This article was originally published in forum thread: Apple Holding iPhone 4 Press Conference Friday started by Michael Essany View original post
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