
With smartphone payment plans becoming a hot commodity across the mobile landscape, Apple is following the lead by helping to make it easier than ever to procure a new iPhone and pay it off over time.
In recent days, without much fanfare, Apple welcomed AT&T Next as a payment option for prospective iPhone buyers (great timing ahead of the iPhone 6 launch). AT&T customers now retain the option of paying for their new iPhone over a 12-18 month period.
"With AT&T Next, customers can get the newest smartphone or tablet every year with no down payment," says AT&T Mobility CEO Ralph de la Vega. "That's hard to beat, and it's an incredible value for customers who want the latest and greatest every year."
Installment payments have become the new norm for buying smartphones, particularly in overseas markets. And they could be critically important in driving iPhone 6 sales for the remainder of 2014. Apple confirms that shoppers can get a new iPhone with "no down payment" through this payment plan, although sales tax must be paid at the time of purchase.
Source: AT&T (via AppleInsider)
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