• Apple Places Restrictions on HealthKit Data Sharing in its iOS 8 Beta



    A new set of rules for the upcoming HealthKit API were recently discovered in the latest iOS 8 beta. Apple appears to be taking steps to make sure that user health data that is harvested by the HealthKit API will remain private, especially as it applies to firms wanting to look for more information for targeted ad campaigns. The terms, which were in the latest iOS 8 beta’s licensing agreement, were highlighted recently by the Financial Times.

    According to the license agreement, developers may “not sell an end-user’s health information collected through the HealthKit API to advertising platforms, data brokers or information resellers,” and are also barred from using gathered data “for any purpose other than providing health and/or fitness services.” Alongside the data sharing restrictions, apps that use the HealthKit API must provide privacy policies to end users as well.

    For those of you who didn’t know, Apple’s HealthKit is a framework made available to third-party hardware and software makers that aggregates and stores harvested health data. Users have access to the metrics via iOS 8’s built-in Health app, which is an app that can be used for both viewing and sharing tracked information associated with user activity, sleep matters among many others.

    The information could prove to be a gold mine for advertisers but Apple is already looking to skirt possible privacy issues. The Cupertino California company is set to launch HealthKit as part of iOS 8 on September 9th, when the company will be holding a special event where the next-gen iPhone is supposed to be announced.

    Source: Financial Times via AppleInsider
    This article was originally published in forum thread: Apple Places Restrictions on HealthKit Data Sharing in its iOS 8 Beta started by Akshay Masand View original post
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