Samsung's New Ad Asks NYC Public to Compare Galaxy Tab S to Apple's iPad Air
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Published on 2014-08-29 05:40 PM
Samsung recently posted a new ad to its YouTube account where the company took to New York City streets and asked consumers to compare the Galaxy Tab S to the iPad Air. Unsurprisingly, the results heavily favored the Samsung tablet over Apple’s offering.
The ad is hosted by a young man named Deval, who invites people on the street to compare the two tablets primarily on its physical features such as thinness and weight. Several streetgoers claim that the Galaxy Tab is light and thinner. The displays are also mentioned briefly with the spokesman stating the Galaxy Tab S boasts “almost 1 million more pixels” when compared to the iPad. When it comes to the display, the public in the commercial also claimed that the resolution of the Samsung tablet was superior.
The South Korean tech giant has been testing various marketing strategies in the past few months, most of which have been aimed directly at Apple. This new ad seems to be no different as Samsung continues to try and fight for control over both the mobile phone and tablet market with Apple being its main competitor in both segments.
What did you think of Samsung’s most recent ad? Share your thoughts and comments below!
Source:
Samsung (
YouTube)
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