• Twitter in the Midst of Testing New "Buy" Button in Users' Timelines via the Mobile App

    Twitter has announced that the social networking giant is in the middle of testing out a feature that would allow users to buy products that they may see in their timeline. The social network is partnering with merchants to provide a quick and easy shopping experience right from the timelines of Twitter users by way of a new "Buy" button, as shown above.

    According to Twitter, the offers users will find in their timelines won't be able to be found anywhere else, so they could be worth your while. It's also a nice way to discover new products related to what you follow.

    Today we are beginning to test a new way for you to discover and buy products on Twitter. For a small percentage of U.S. users (that will grow over time), some Tweets from our test partners will feature a “Buy” button, letting you buy directly from the Tweet.

    This is an early step in our building functionality into Twitter to make shopping from mobile devices convenient and easy, hopefully even fun. Users will get access to offers and merchandise they can’t get anywhere else and can act on them right in the Twitter apps for Android and iOS; sellers will gain a new way to turn the direct relationship they build with their followers into sales. We’re not building this alone: we’ve partnered with Fancy (@fancy), Gumroad (@gumroad), Musictoday (@Musictoday), and Stripe (@stripe) as platforms for this initial test, with more partners to follow soon.

    In our test, an entire purchase can be completed in just a few taps. After tapping the “Buy” button, you will get additional product details and be prompted to enter your shipping and payment information. Once that’s entered and confirmed, your order information is sent to the merchant for delivery.

    According to Twitter, your payment and shipping information will be securely stored after the first time that you complete a transaction from your Twitter timeline, and the next time that you attempt to buy something from your Twitter timeline, it should only take a few taps. Users will receive an e-mail with a receipt and other details about their order after making a purchase.

    Twitter is currently working with a small number of merchants right now, but is expected to partner with many more after the test flight is complete. You can watch Twitter's promotional video on this new feature below:

    Twitter for iOS can be downloaded for free from this App Store link.

    Sources: Twitter
    This article was originally published in forum thread: Twitter in the Midst of Testing New "Buy" Button in Users' Timelines via the Mobile App started by Anthony Bouchard View original post
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