
T-Mobile USA announced that it will guarantee the best trade-in value for customers’ used devices when they upgrade to a new device ahead of the release of the new iPhone. The offer is primarily geared towards attracting customers to switch to T-Mobile by offering them to the most money for their used phone. T-Mobile CEO, John Legere, said the following in a statement regarding the matter:
We're going to see some of the most phenomenal devices ever in the coming months, and that means a whole lot of Americans trading-in their devices and upgrading. For years, the big carriers have been ripping off their customers with low-ball trade-in values, so we're putting an end to that and guaranteeing we'll give customers what they deserve--the best value in the industry.
T-Mobile’s offer will be launching September 17th, presumably 2 days before the release of the iPhone 6. Unsurprisingly, the carrier is also scheduled to make its “Uncarrier 7.0” announcement tomorrow, just one day after the iPhone’s unveiling. It’s unclear what T-Mobile is planning aside from the carrier mentioning the following “this time it’s personal.”
Will any of you be taking advantage of T-Mobile’s trade-in program?
Source: T-Mobile (Press Release) via Fierce Wireless
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