
Apple CEO Tim Cook and SVP of Design Jony Ive discussed the obstacles and issues of designing the company’s first wearable device in a pair of interviews with ABC News following the keynote where the hardware was debuted. When speaking with David Muir of ABC News, Cook mentioned that the Apple Watch came about after the death of the Apple co-founder Steve Jobs, which means that the wearable is the first product category that was developed under Cook’s watch.
Cook made sure to make it a point to mention that Jobs’ influence is being felt even now, nearly three years after his passing. Cook continued by stating the following regarding Job’s thoughts on the iPhone 6 and the Apple Watch:
I think he would be smiling today. I think he would be so proud that he left a company that continued after him where he could clearly see his DNA at the foundation of it. You can see Steve written all over the products we did today.
Muir’s last question asked Cook about Apple’s “Made in America” initiative which states that parts, services and machinery from 22 states are being used in the production of the Apple Watch and the latest iPhone product lines.
Apple’s design chief ended up saying his team took years to get the Apple Watch right, claiming that one of the hardest issues to address was making a personal device attractive to a wide range of consumers. Ive said the following regarding the matter:
We've always tried to make products that people don't begrudgingly use, but that they want to use. I think that the bar for that is very high when it's something that you wear. And it's something that you're going to wear all day, every day.
Source: ABC News via AppleInsider
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