Just shortly after Apple’s keynote, Samsung released six new ad spots that all jab at Apple’s new iPhone 6, iPhone 6 Plus, the Apple Watch and even the company’s handling of the keynote’s live stream. The commercials all feature what are presumably two Apple Geniuses who are at the back of an Apple Store repair room. Both are going back and forth about the success of the keynote that introduced Apple’s upcoming products and services.
The first spot pokes fun at Apple’s keynote live stream which as many of you might already know wasn’t functional for the first portion of the event. Reports end up blaming the issue on coding errors on the Apple webpage. The other spots have Samsung making fun of the larger screens on the iPhone 6 and iPhone 6 Plus, the lack of multitasking, the lack of multitouch input without a stylus and what Samsung claims is lackluster battery life. I can understand Samsung knocking Apple for certain things but others such as larger screens and poor battery life seem to be a bit ironic considering Samsung’s devices are often described as having said qualities.
Another spot even makes fun of Apple for not providing any “quick charging” solution like the one found on the Galaxy Note S. It even works in the mention of nicked iPhones and a callback to production problems the iPhone 5 experienced upon its release. For those of you who don’t remember, Samsung is referring to the event the public dubbed “scuffgate,” where customers found issues with out-of-the-box handsets which Apple later attribute to issues with quality control. Although “scuffgate” was an actual issue that many customers had to end up dealing with, it seems a bit farfetched for Samsung to bring up something that happened two years ago. It’s not like Samsung hasn’t had their fair share of issues either.
Last but not least, Samsung criticized the buzz which has been surrounding the Apple Watch. What is a bit ironic here is that Samsung bashes the idea of a smartwatch in general despite having at least five distinct Gear smartwatch models itself. Personally, it seems more like Samsung is trying to downplay the Apple Watch because its own Gear smartwatches weren’t as big of a hit as they hoped they would be.
Perhaps the move is just one in desperation of feeling threatened by Apple’s move in to the industry. The new series of videos is just the latest move in Samsung’s long-running Apple-bashing campaign.
Those of you interested in the videos can watch them below:
How do you feel about Samsung’s new ads?
Source: Samsung (YouTube)
Connect With Us
Message