• Rumor Calls for Apple to Shutter Beats Streaming Service

    Is Apple planning to shut down Beats steaming music service? Following the Mac-maker's $3 billion acquisition of the Dr. Dre-backed business, it appears Apple is taking Beats in a different direction.

    First reported by TechCrunch, multiple sources close to Apple attest to suggestions that Apple will soon close the service. This news, of course, only adds to the speculation about Apple's plans, specifically since the company did not bring a pre-installed Beats app or related service to iOS 8.

    "Shutting down Beats Music also meshes with reports that the Beats acquisition was mostly about getting Jimmy Iovine and Dr. Dreís talent on board," the report reads, "and picking up the headphone business, not about streaming music."

    More than likely, the report proposes, Apple simply wants to operate at all times under one brand image. Scaling back on the Beats brand to better absorb it into Apple's may be the bigger play here.

    Source: TechCrunch
    This article was originally published in forum thread: Rumor Calls for Apple to Shutter Beats Streaming Service started by Michael Essany View original post
    Comments 1 Comment
    1. JazJon's Avatar
      JazJon -
      Update: According to an Apple representative that spoke to Re/code, the company is not planning to shut down Beats Music.
      So why would Apple plan to shut down Beats Music, as a TechCrunch headline reports?

      Answer: It's not.

      Tom Neumayr, says the TechCrunch story is "not true", but wouldn’t elaborate.
      While the spokesperson declined to elaborate, Re/code suggests that while Apple does not plan to shut down Beats Music, it may "modify it over time," changing the brand name.

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