• Apple's Revamped Beats Music Streaming Service Looks at a February Launch Date

    Recently, TechCrunch claimed that Apple would be shutting down Beats Music streaming service after having recently purchased the company. However, an Apple representative quickly dismissed the news as false and refuted the claim saying it wasn’t true. Re/code brought new news claiming a rebranding of the music streaming service would be launched as early as February. According to John Paczkowski from Re/code:

    Now that we’ve established that Apple is not “shutting down” Beats Music, the streaming service that Tim Cook in May lauded as the “first music subscription service that really got it right,” and we’re all agreed that it makes far more sense for the company to dump the Beats Music brand and integrate the service into an offering of its own, we can move on to another more interesting question: When will Apple show off the new version of its subscription service and its new brand? Here’s a guess backed up by some industry scuttlebutt: February — presumably timed to the Grammy Awards, which will be held Feb. 8.
    The Cupertino-based company acquired Beats Music in May and has since pushed Beats Music streaming service very aggressively in the App Store. The app was being listed as a recommended app for new iOS users and in the “Apps Made by Apple” section. Beats Music is a direct competitor to other streaming services like Pandora, Spotify, and more.

    Source: Re/code
    This article was originally published in forum thread: Apple's Revamped Beats Music Streaming Service Looks at a February Launch Date started by Akshay Masand View original post
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