• Report: Apple Watch Has Been in Development Since Jobs was Still Alive



    Now we know why Apple's interest in the wearables market has been rumored about for years.

    Apple's actual interest in this market has been legitimate since before Steve Jobs' passing in October 2011.

    In Europe this week where Apple made a fashionable flash in Paris yesterday for Fashion Week, Apple design guru Jony Ive is quoted extensively by Vogue in a new interview published today.

    “It’s strange when you’ve been working on something for three years . . .” Ive says, speaking about the Apple Watch.

    He describes the trajectory of clocks to watches: from a public clock in a Bavarian square to timepieces owned by royalty, to military chronometers, to the watch’s arrival, only at the beginning of the twentieth century, on the wrist.
    “It’s fascinating how people struggled with wearing this incredibly powerful technology personally,” Ive says, not elaborating on any possible role Steve Jobs may have played in the development or launch delay of Apple Watch.

    Nonetheless, the interview is an interesting one and definitely worth a read. To check it out, click here.

    Source: Vogue
    This article was originally published in forum thread: Report: Apple Watch Has Been in Development Since Jobs was Still Alive started by Michael Essany View original post
    Comments 3 Comments
    1. h2a's Avatar
      h2a -
      You do realize that Steve Jobs passed away in 2011, which was 3 years ago, and Tim Cook specifically said in his interview with David Muir that they didn't start working on it until "after his passing."

      Derp.
    1. unison999's Avatar
      unison999 -
      It does not mean someone did not bring up an idea in a meeting Steve may have been in about making a watch.
      Most likely turned down by Steve Jobs since people check out their phone more than the watch they are wearing for time now...
      But since Steve was there, why not bring another "cash cow" by linking it to Steve Jobs...
    1. clive.weller's Avatar
      clive.weller -
      Quote Originally Posted by unison999 View Post
      It does not mean someone did not bring up an idea in a meeting Steve may have been in about making a watch.
      Most likely turned down by Steve Jobs since people check out their phone more than the watch they are wearing for time now...
      But since Steve was there, why not bring another "cash cow" by linking it to Steve Jobs...
      Are you trying to tell me that someone wearing a wrist watch will take a phone out of their pocket to look at the time rather than glance at their wrist? This is what Apple might have us believe especially after the polished video from Jonny Ive!!!
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