Of all the companies -- large and small -- across a diverse array of industries lavishing praise upon Apple's inaugural mobile payments solution (Apple Pay), one executive at Pizza Hut is taking a more cautious -- okay, pessimistic -- view of the recently unveiled service.
Despite being a pizza pioneer among mobile platforms and services for ordering pizzas for pick up and delivery, the venerable pizza maker has reservations about the need for Apple Pay.
“I am more pessimistic about Apple Pay’s impact than most people here,” Danny Sullivan, Pizza Hut's VP of global digital experience, is quoted by Pymnts.com today.
Why is Sullivan so pessimistic? The reasons are numerous, according to the report in question. First, it’s an in-store payment mechanism -- no eCommerce. Android users are obviously shut out (that's a lot of people). And lastly, there just doesn't appear to be an overwhelming need for this resource.
He reminded the audience that American consumers have no core problem with using rectangular plastic cards to pay for products in-store—magstripe devices that have worked quite well for decades—so much persuasion will be needed for any in-store mobile payment to gain serious traffic, momentum and marketshare.
Source: Pymnts
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