• WSJ: Apple's September Media Event Was Expensive



    Apple's media events may be big news, but they don't seem like big expenses. It's a simple stage, with a simple jumbo screen, and a casual array of Apple executives and company partners discussing the latest lineup of Apple products.

    Well, it may not appear to be an expensive event to hold, but as it turns out, these occasional Apple announcements cost some big bucks to orchestrate. That much is clear from a new Wall Street Journal report.

    According to the details presented, Apple paid more than $1 million just to stage last month's iPhone 6/Apple Watch presentation. Records procured from the Foothill-De Anza Community College district pinpoints the exact expenses that added up so quickly.

    The September 9th event was held at the collegeís Flint Center for the Performing Arts.

    "For the Sept. 9 event," the report explains, "Apple agreed to pay $55,000 to use the collegeís Media and Learning Center, $92,000 for the Campus Center and nearly $10,000 for two parking lots. Apple was also responsible for restoring the balustrades surrounding the sunken garden where the temporary structure was located, at an estimated cost of $400,000 to $450,000."

    Given that Apple sold 10 million new iPhones in the device's opening weekend of sales, we doubt Apple misses the million bucks it shelled out for the event to reveal the new iPhone 6 and iPhone 6 Plus. Nonetheless, if you were in the camp that never considered the cost of hosting a media event at Apple's level, consider yourself enlightened.

    Source: WSJ
    This article was originally published in forum thread: WSJ: Apple's September Media Event Was Expensive started by Michael Essany View original post
    Comments 5 Comments
    1. Carvensno's Avatar
      Carvensno -
      Just another tax write off them. LOL
    1. Jahooba's Avatar
      Jahooba -
      Expensive? They probably make a million every hour.
    1. SpiderManAPV's Avatar
      SpiderManAPV -
      Quote Originally Posted by Jahooba View Post
      Expensive? They probably make a million every hour.
      More than I made this month...just by a bit though. You know how things are.
    1. junpar's Avatar
      junpar -
      Quote Originally Posted by Jahooba View Post
      Expensive? They probably make a million every hour.
      a million? they probably make close to a million every minute....
    1. pulsecub's Avatar
      pulsecub -
      Quote Originally Posted by Jahooba View Post
      Expensive? They probably make a million every hour.
      Well, when I worked for Apple (2011-2013), as a part-timer, I was the first one in our store to sell $1 million in a fiscal year, so yeah, that's pretty-much chump change to them.
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