• No Software Update for Current Apple TV Owners

    With all the excitement yesterday surrounding new products from Apple, some were left wondering whether current Apple TV owners would get a software update of their own. Unfortunately, the answer to that question is no, at least not for now.

    Current Apple TV owners will be able to use their units the way they always have, by buying content from the iTunes store and syncing it to their Apple TVís. Older Apple TVís still have one advantage that the newest model lacks, however, that is the ability to buy content from iTunes directly without need of host computers to house purchases.

    Content on the new Apple TV is rental-only. This means that if you own a new Apple TV device but not a PC, you can only rent content from the iTunes store. This probably will not be an issue for most customers but it will limit its appeal for some users.

    Apple TV has been a hobby for the company since it was released in 2006. There is much competition in the field of set-top media players right now, and Apple hopes to gain market share with this new device. With offerings from Google, Boxee and others waiting in the wings, this should be an exciting holiday shopping season. Has Apple has struck gold this time around? Personally I know what I want for Christmas this year.

    Source: MacRumors
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