• UBS: 10% of Consumers Want the Apple Watch, Expects 24M Devices to be Sold

    by
    Akshay Masand
    Published on 2014-12-01 08:34 PM
    3 Comments Comments


    UBS released a new survey recently showing that the Apple Watch demand is growing ahead of the rumored launch date of early 2015. It was predicted that approximately 24 million units would be sold, with a gross profit of $3.4 billion in the first couple of months. Apparently 4,000 people were asked to take the survey and 10% said they would ‘very likely’ purchase a smartwatch. According to MacRumors,

    Figure 10 indicates that 10% of respondents (401 out of 4,000) are very likely and 17% (682 out of 4,000) somewhat likely to buy a smartwatch in the next 12 months. That is a three-fold increase vis-à-vis the 386 respondents claiming to already own a smartwatch and a four-fold increase if we assume that around one-third of the currently owned smartwatches are actually fitness bands.
    Analyst Steven Milunovich said that the first Apple Watch to ever launch by Apple would have certain limitations due to the fact that in order to function, it’ll need to be connected to the iPhone. However, Milunovich still believes that the smartwatch will be a successful market for Apple in the years coming and in the long term.

    Given that about two-thirds of Apple's profit is generated by the iPhone, the company has to be concerned about the longer-term threat of replacement technology, whether it be a leap in handset technology or loss of key functions to wearables. With a sophisticated user interface and third-party apps coming on, Apple may be readying for the time when the Apple Watch encroaches on the smartphone market.
    UBS also found that since the Apple Watch is not yet available, there is high demand for the Samsung Gear. For those who said they would purchase a smartwatch, only 25% said they were waiting for the Cupertino-based company to launch the Apple Watch meanwhile 37% said they’d buy the Samsung Gear. Are you going to purchase an Apple Watch when it gets released? Let us know in the comments below.

    Source: UBS via MacRumors
    This article was originally published in forum thread: UBS: 10% of Consumers Want the Apple Watch, Expects 24M Devices to be Sold started by Akshay Masand View original post
    1. Categories:
    2. Apple
    Comments 3 Comments
    1. SpiderManAPV's Avatar
      SpiderManAPV - 2014-12-01, 09:19 PM
      I'm pretty sure I'll be putting $350 or so to one... As long as the $350 one isn't that horrendous green. Yuck.
    1. bry2k2's Avatar
      bry2k2 - 2014-12-03, 02:32 AM
      lol, 10% Apple you should take this as a warning and abandon the idea, or maybe think of a better name then the "Apple Watch" lol.
    1. SpiderManAPV's Avatar
      SpiderManAPV - 2014-12-03, 03:44 AM
      Quote Originally Posted by bry2k2 View Post
      lol, 10% Apple you should take this as a warning and abandon the idea, or maybe think of a better name then the "Apple Watch" lol.
      I don't think you quite realize what a huge number that is. In 2013 (the most recent numbers) only 3 million smart watches were sold by any and all smart watch companies. Obviously this report will be drastically different after the release of Android Wear this year, but compared to the number this UBS report estimates for Apple, it's almost insignificant.

      Source: Top 10 Smartwatch Companies (Sales) - Smartwatch Group

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