Recently released usage data released by AppLovin highlights an increase in consumer preference for the larger display and feature set of the iPhone 6 Plus as supply for the device increases in both the US and in China. The information indicates a richer profit mix that is likely to improve Apple’s earnings as a result.
Previously, in November of 2014, the firm reported that the iPhone 6 Plus accounted for 20% of US usage and 35% in China. Through the first week of January, the adoption rate of the iPhone 6 Plus increased by 5% in both markets, reaching 25% in the US and 40% in China. An AppLovin employee explained the following regarding the matter:
This much movement in two of the largest smartphone markets is significant, especially if you consider that these new ratios aren't just for new sales of devices. Because the original devices sold in the first month and a half of the availability at a 80/20 or 65/35 pace are still active—the new devices added have to dilute the original ratios.
We’ll find out how much extra money Apple earned as a result of this iPhone 6 Plus preference this upcoming Tuesday. In the meantime, what’s your preference? The iPhone 6 or iPhone 6 Plus?
Source: AppLovin, Fortune
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