
U.S. mobile company T-Mobile recently announced another program, but this time it’s for those with poor credit. The promotion is called the “Smartphone Equality” program and it allows customers with bad credit to still receive device discounts as well as deals that were only exclusive to those with good credit. CEO John Legere posted a video blog that explains the new promotion and reason behind it. It was noted by Legere that most promotions that get advertised by other mobile companies don’t actually work for half of Americans due to credit qualifications. Legere said he has plans on changing that by "putting our relationship with you above some number pumped out by a credit bureau, some huge faceless bureaucracy."
With the new “Smartphone Equality” program, customers who have paid 12 months of their cell phone bill on time will qualify for prices that have been discounted. The ‘discounting’ pricing includes T-Mobile’s zero down and no credit check promotions going on for customers. The company is trying to tell everyone that they care for their customer relationships as opposed to just their credit scores. The ‘Smartphone Equality” promotion will roll out next week.
Source: T-Mobile
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