
Sales of Apple’s iPhone overtook sales of Android devices by an ever so slight margin for the first time since 2012 according to the latest figures from the Kantar Worldpanel. Apple’s iPhone took a 47.7% sales share of the US smartphone market while Android ended up accounting for 47.6%. Coming in third place was Windows Phone which accounted for a mere 3.8%. Chief of research at Kantar Worldpanel ComTech, Carolina Milanesi, had the following to say regarding the matter:
While the success of the iPhone 6 and 6Plus is unprecedented, this quarter’s performance also points to Apple having its strongest portfolio ever. With a range of devices available at different price points in both contract and pre-pay Apple was able to take advantage of a weaker Android offering at the premium end of the market.
Apple CEO Tim Cook claimed that the iPhone 6 and 6 Plus ended up bringing more Android switchers and new customers than any models prior in the company’s earnings call just last week. The current-gen iPhone lineup ended up selling a record 74.5 million units during the holiday quarter with a 46% growth when compared to last year and Apple’s launch of the iPhone 5S and 5C. We’ll have to see how Apple does once Samsung releases its new Galaxy lineup.
Source: Kantar Worldpanel via TechCrunch
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