• Euro iAd Rumors Prove Correct

    Earlier this week, the Financial Times of London picked up on a story that Apple’s mobile advertising platform - iAd - would soon expand across the pond as the team in Cupertino gears up to announce its first European iAd mobile advertising partners. As it turns out, the blossoming digital ads that many of us find to be remarkably irritating may soon begin irritating others on a completely different continent.

    According to a report Sunday in the Financial Times of London: "Apple will announce the first brands to use iAds in Europe this week, after a mixed reception to its new mobile advertising service in the US." That projection has now proven accurate, as the forthcoming European launch will allow developers and advertisers in the UK to target iPhone users the same way as their peers have in the US. As of early December, the UK and France will see the debut of iAds, with Germany on tap for a January debut of the platform.

    “We’re thrilled to add leading global brands to the iAd Network in Europe and create even more great opportunities for developers,” said Andy Miller, Apple’s vice president of iAd. “In just four months, we’ve doubled the number of advertisers on the network and thousands of developers now have a valuable new source of revenue.”
    Apple has posted on its website that L’Oréal, Renault, Louis Vuitton, Nespresso, Perrier & Unilever will be among the first European advertisers to take advantage of iAd. If this announcement, however, sounds like old news, you're actually correct in one aspect. Apple has twice planned a European launch for iAd. So far, plans have fallen through each time, most likely because of advertiser qualms about the high cost of high tech advertising with Apple. Nonetheless, the kinks now appear to have been worked out and all systems are go for a scheduled December European iAd roll out.

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