• Supermodel Candice Swanepoel Sports the Apple Watch on the Cover of SELF Magazine

    Candice Swanepoel, the supermodel known for her work as a Victoria’s Secret Angel, will be the first woman to sport the upcoming Apple Watch in a US magazine cover shoot with the March issue of the women’s lifestyle magazine, SELF. This suggests that the Cupertino California company is looking to expand marketing efforts beyond fashion and into fitness tracking rather quickly. The publication’s March issue comes four months after supermodel Liu Wen sported the device in a Vogue China spread last October.

    For those of you who didn’t already know, lending the Apple Watch to a sports-minded woman’s magazine is a move that strays away from Apple’s typical product placement advertising efforts which have so far seemingly focused on the fashion aspects of the device.

    Aside from briefly overviewing the Apple Watch’s features with an eye on fitness tracking, the short blurb on SELF’s website doesn’t reveal any new details regarding Apple’s upcoming wearable. It remains unclear if the print version will have a more comprehensive look at the Apple Watch. The publication’s online look at the Apple Watch wraps up with a few hero shots of the device (which were supplied by Apple) but the print issue promises to have a few more onsite photos.

    We’ll have to see what angle takes when it comes to promoting the Apple Watch upon its release. Regardless of what they do, analysts and consumers alike are speculating the device to be a success.

    Source: SELF
    This article was originally published in forum thread: Supermodel Candice Swanepoel Sports the Apple Watch on the Cover of SELF Magazine started by Akshay Masand View original post
    Comments 1 Comment
    1. AKCHRIS's Avatar
      AKCHRIS -
      THAT'LL Make me want to Buy One, For SURE...after all A SUPER Model has one..lol
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