• Recent Study Reveals that Apple's iOS Platform Led the Enterprise Market in Q4 2014

    According to Good Technology’s quarterly Mobile Index, Apple gained ground in enterprise device activations over the fourth quarter of 2014, especially in strictly regulated industries. Apple’s iOS platform accounted for 73% of enterprise device activations for the quarter ending in December while Google’s Android dropped to 25% share of activations. Last quarter, iOS and Android both boasted device activation shares of 69% and 29% respectively.

    The increased market share gains for the Cupertino California company were attributed to the iPhone 6 and iPhone 6 Plus, both of which were introduced in September and subsequently helped keep enterprise activations afloat into the fourth quarter. Combined, Apple’s latest handset offerings ended up accounting for 30% of all tracked device activations as well.

    For the most part, device adoption varied from industry to industry but iOS ended up outperforming Android in regulated sectors where security was a top priority. Apple products ended up accounting for 95% of devices in the legal industry, 82% in the public sector and 81% in financial services. Good believes that Android fragmentation and supposed security issues is causing the slow adoption for the platform. As of December, Android ended up ranking above average in less restricted industries like high technology, manufacturing and transportation but failed to dominate any one business sector.

    It should be noted that earlier in the month, both Good Technology and Samsung announced a secure app container and software ecosystem which was given the name “Good or Samsung KNOX.” The solution was one aimed at boosting adoption rates in regulated industries.

    Interestingly enough the study found that users preferred smaller iterations of the smartphone offerings all around, for both Apple and Samsung. Other key findings revealed a 900% increase in secure instant message activations while secure browser deployments also grew over 10 times from the same time in 2013, representing 27% of all apps deployed by businesses. The use of custom apps also continued to increase by the end of 2014.

    Just to clarify, the study was based on aggregated internal data from the company’s global customer base which now currently includes more than 6,200 organizations from around the world. Since Good Technology doesn’t have insight into BlackBerry’s Enterprise Server, the firm tends to omit BlackBerry devices from its quarterly report.

    Overall, it seems like Apple’s goal of breaking into the enterprise market seems to be going as planned. We’ll have to see how Apple continues to execute on its goal going forward.

    Source: Good Technology via AppleInsider
    This article was originally published in forum thread: Recent Study Reveals that Apple's iOS Platform Led the Enterprise Market in Q4 2014 started by Akshay Masand View original post
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