• Morgan Stanley: Apple to Sell 54 Million iPhones This Quarter



    With the close of this month will come the close of Apple's second fiscal quarter of 2015. And despite a sure decline in sales from the blowout holiday quarter Apple enjoyed in the final three months of 2014, don't expect a weak performance.

    Largely consistent with the latest projection from Barclays, Morgan Stanley analyst Katy Huberty sees Apple shipping an estimated 54 million iPhones in the March quarter, struggling to keep supplies on pace with demand, which remains incredibly strong.

    So what's keeping demand and user loyalty so strong? According to Huberty, Apple makes “the best devices at what it considers a fair price."

    The analyst told investors that Apple "focuses on providing users a superior experience through well-integrated and innovative hardware, software, services, and ecosystem. As a result, its users are the most loyal, and they tend to purchase multiple Apple devices. This is best reflected in the iPhone, where the company has kept pricing steady in the last few years even as competitors had to half their pricing to compete."

    Apple will report earnings for the March quarter in mid to late April.

    Source: Barron's
    This article was originally published in forum thread: Morgan Stanley: Apple to Sell 54 Million iPhones This Quarter started by Michael Essany View original post
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