• Apple Sweetening the Pot for Programming Partners



    Realizing that there are future fortunes to be earned in the content business, Apple is sweetening the pot for programming partners.

    The New York Post reports that Apple has put an attractive offer on the table -- an offer to share data with programming partners "to get them on board with its cable-like TV network package."

    With the value of data now greater than ever, Apple is certainly aiming for the sweet spot with its entreaty.

    According to the report, Apple is now "willing to share details on who its viewers are, what they watch and when they watch it to entice broadcast networks and others to go along with the service."

    The report in question isn't based on an announcement from Apple, but rather on "sources" who claim to be knowledgeable about Apple's plans.

    All told, it's good news for programmers who want to work with Apple but want to be able to "better target shows to viewers and advertisers, who are increasingly chasing niche audiences."

    To check out the full report, click here.

    Source: New York Post
    This article was originally published in forum thread: Apple Sweetening the Pot for Programming Partners started by Michael Essany View original post
    Comments 1 Comment
    1. SpiderManAPV's Avatar
      SpiderManAPV -
      Quote Originally Posted by Michael Essany View Post
      All told, it's good news for programmers who want to work with Apple but want to be able to "better target shows to viewers and advertisers, who are increasingly chasing niche audiences."
      But is it good for viewers privacy? I hope Apple keeps the data at least semi-anonymous.
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