• Apple Boosts its Lobbying Efforts to $1.24M in Q1 2015

    Apple appears to have boosted its lobbying efforts to a new high in the first quarter of 2015, although the company’s spending in Washington continues to remain well behind rivals Google, Microsoft and others. The move is reportedly being made partially to push its new Apple Pay mobile wallet service. In a recent disclosure form published by the US Senate this week, Apple revealed that it had spent $1.24 million on lobbying the US federal government in the first quarter of 2015. The Cupertino California company lobbyists addressed several issues that cover a wide range including digital textbooks, corporate tax reform, open Internet and mobile medical applications.

    The folks over at Bloomberg also noted that the company broached a new topic as well; mobile payments, a market that the company entered in late last year with the launch of Apple Pay. For those of you who didn’t already know, the US government previously mentioned that it will accept Apple Pay for a number of transactions starting with admission to US national parks in September.

    The money spent by Apple in the first quarter of 2015 for lobbying represents a 16% year over year increase from the first quarter of 2014. Apple’s spending comes nowhere close to that of Google which invested a record $5.47 million into its lobbying efforts in the first quarter of 2015 according to a nonprofit group, Consumer Watchdog. Google’s spending was a significant 43% increase from the $3.82 million that the company had spent in the same quarter a year ago. The other major increase came from Comcast which has been fighting to have its proposed acquisition of Time Warner Cable approved. Facebook also ended up outspending Apple significantly, spending $2.44 million for lobbying efforts in Washington.

    Last year, Apple ended up spending a record $4.1 million to lobby the US government which was an 18% increase from its previous $3.4 million spend in 2013. If the first quarter of 2015 is any indication of Apple’s lobbying efforts this year, it’s likely that Apple will see another increase for the year overall. We’ll have to wait and see.

    Source: Bloomberg, Consumer Watchdog
    This article was originally published in forum thread: Apple Boosts its Lobbying Efforts to $1.24M in Q1 2015 started by Akshay Masand View original post
  • Connect With Us

  • Twitter Box

  • Facebook