• iPad Sales Not So Bad, Says IDC



    One of the only disappointing numbers to emerge from Apple's fiscal Q2 earnings report this week is the number of iPad units Apple sold during the first three months of 2015.

    Despite analyst projects north of 13 million units, Apple was still in the 12 million range. Nonetheless, suggests a new report from IDC, Apple shouldn't be too concerned with those numbers given the retreating state of the global tablet market today. After all, the research giant explains, global tablet shipments saw another year-over-year decline for the second consecutive quarter.

    When taking a look at the overall tablet market, the preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Tablet Tracker doesn't necessarily paint a discouraging picture of iPad.

    "Apple still leads the overall market despite five consecutive quarters of negative annual shipment growth," the report summary notes. "Apple shipped 12.6 million iPads in the first quarter, capturing 26.8% of the market in volume and declining -22.9% when compared to 1Q14. Samsung (19.1% share) maintained its second place in the market despite a -16.5% decline in shipments compared to the same period last year."

    On Thursday, IDC researchers noted their expectation that Apple will continue to record negative growth "until the iPad portfolio is significantly refreshed."

    Source: IDC
    This article was originally published in forum thread: iPad Sales Not So Bad, Says IDC started by Michael Essany View original post
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